Based on the idea that effective writers are strong communicators in any context, The McGraw-Hill Guide to Writing emphasizes the skills established by the Writing Program Administrator's Outcomes Statement that form the foundation of assessment practices at writing programs throughout the country -- rhetorical knowledge, critical thinking, writing processes, and conventions. These skills form the basis of the instruction in each assignment chapter and throughout the text.

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Assignment options in the form of brief scenarios give students a context for writing. Each scenario gives students an audience, a purpose for writing, and a context. The chapters in Parts Two and Three provide a range of scenarios, so students and instructors can select from academic, professional, civic, or personal scenarios to best suit their needs.

An emphasis throughout on writing in all four areas of a student's life. While most students are focused initially on improving their academic writing, they come to see the benefits of learning to write more clearly in all areas of their lives. Alternative "Writing for Life" assignments give students and instructors the option—and the flexibility— of practicing the kinds of writing they will do in their professional, civic, and personal lives.

Assignments choices include different media and genres for writing. Many of the "Writing for Life" assignment options call for students to publish their work in a format other than a traditional academic essay. For guidance, Chapter 15, "Choosing a Medium, Genre, and Technology for Your Communication," gives students practical advice on using both basic and advanced computer tools and communicating with different audiences in various media and genres.

Emphasis on writing responsibly. Chapter 1 includes a section on writing responsibly, and the chapters in Parts Two and Three reinforce this important aspect of writing with boxes that remind students that writing has consequences and that good writing is ethical writing.