Chapter Summary
Because it is important for every communication to follow the seven Cs of effective communication, it is necessary to plan every communication. Planning your message includes determining its purpose, identifying the audience, developing the content, and organizing the message.

Whether you choose to communicate orally or in writing, the effectiveness of your communication relates directly to your understanding and application of the principles, processes, and goals of business communication. Chapter 5 will assist you in applying the techniques presented in the previous chapters to build messages that are purposeful and reader-friendly.

The Chapter 5 online resources will reinforce and enhance your study of the chapter content.

Online Exercise Links

Search Engine Web sites

Google
http://www.google.com

AllTheWeb
http://www.alltheweb.com/

Ask Jeeves
http://www.askjeeves.com/

AltaVista
http://www.altavista.com/

Lycos
http://www.lycos.com/

Online Time Management Stores

Day Runner, Inc.
http://www.dayrunner.com

Day-Timer
http://www.day-timer.com

Online Time Management Web sites

23 Time Management Tips
http://www.csbsju.edu/academicadvising/help/23tmt.html

Time Management and Personal Productivity Seminars
http://www.balancetime.com

MindTools
http://www.mindtools.com/pages/main/newMN_HTE.htm

Time Management Principle, University of Minnesota Duluth
http://www.d.umn.edu/student/loon/acad/strat/time_man_princ.html

Additional Learning Links

Communications Skills
http://www.ag.iastate.edu/aginfo/communication.html

The Iowa State University College of Agriculture Information Service explores the importance of effective communication. Ways to polish public speaking skills, improve written communication, and run an effective meeting are presented.

Write the Perfect Letter
http://www.smallbusinessnow.com/how-to26.htm

Instructor/coach Kim T. Gordon shares letter-writing tips in this article.

Making Your Case
http://www.idbsu.edu/wcenter/ww78.htm

Persuasive communications are important in the classroom, the workplace, and in everyday correspondence. This article by a member of the Boise State University Writing Center staff makes a case for persuasive writing.

eFlashcards
Review chapter terms and definitions with eFlashcards.

Crossword Puzzle
Sharpen your knowledge of chapter terms and concepts with an interactive crossword.

Practice Test
Test your understanding of the chapter material with a self-scoring Practice Test.

The interactive activities above require the Macromedia Shockwave plug-in for your browser. If you do not have this feature, you can download it now.

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