Chapter Summary
The favorable attitude and feeling people have toward a business is known as goodwill. In Chapter 8, you will learn how your workplace communications can create favorable impressions and promote goodwill as well as accomplish specific objectives. Choosing appropriate words and producing coherent messages are vital to effective communications. Equally important, however, is establishing a positive tone.

A positive tone is established by projecting a "you attitude," showing sincere interest in the reader, and focusing on positive ideas. You can build and maintain goodwill by promoting a service attitude and by reselling your products, services, and organization. Whether a message is in the form of a note, memo, or letter, a written goodwill message will make a more positive impression on a reader than a verbal goodwill message because it is tangible evidence of the sender's thoughtfulness.

Online Exercise Links

Search Engine Web sites

411 Locate
http://www.411locate.com/

411.com
http://www.411.com/

Who Where?
http://www.whowhere.lycos.com/

AnyWho: Internet Directory Assistance
http://www.anywho.com/

Yahoo! People Search
http://people.yahoo.com/

Internet Address Finder
http://www.iaf.net/

Online Yellow Pages

Yahoo! Yellow Pages
http://yp.yahoo.com

Infospace
http://www.infospace.com

Switchboard: The Internet Directory
http://www.switchboard.com

Lycos Yellow Pages
http://yellowpages.lycos.com/

Additional Learning Links

Speaker's Platform
http://www.speaking.com/

The Speaker's Platform (SP) posts articles from its speakers on motivational topics for businesses.

Press Release Templates and Examples
http://www.morebusiness.com/templates_worksheets/press/

These templates from Khera Communications, Inc.'s Business Resource Center have been prepared to help promote a company while taking advantage of common occurrences in the business environment. Though designed as press releases, the templates can serve as models for writing business announcements.

eFlashcards
Review chapter terms and definitions with eFlashcards.

Crossword Puzzle
Sharpen your knowledge of chapter terms and concepts with an interactive crossword.

Practice Test
Test your understanding of the chapter material with a self-scoring Practice Test.

The interactive activities above require the Macromedia Shockwave plug-in for your browser. If you do not have this feature, you can download it now.

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