Chapter Summary
Writing effective press releases is an important way for a company to reach out to its customers and potential customers. A successful press release can entice the media into reporting about your company, resulting in increased awareness of the company and its products and services. Producing newsletters is another way to advertise your company or organization.

In Chapter 14 you will study the process of producing an effective press release, from the planning stages to the distribution process. You will also look at the importance of newsletters as they function to educate, inform, or sell.

The online resources for Chapter 14 will reinforce and enhance your study of the chapter content. Begin by choosing one of the chapter links below.

Online Exercise Links

Business Codes of Ethics Web sites

ACM Code of Ethics and Professional Conduct
http://www.acm.org/constitution/code.html

Halliburton Company
http://www.halliburton.com/about/3_0001.jsp

MVK Group
http://www.mvkgroup.com/ethics.html

Texas Instruments
http://www.ti.com/corp/docs/company/citizen/ethics/index.shtml

Honeywell
http://www.honeywell.com/about/page1_3.html

Professional Association Code of Ethics Web sites

International Association of Business Communicators
http://www.iabc.com/members/joining/code.htm

National Association of Educational Buyers
http://www.naeb.org/code.htm

Association of Independent Information Professionals
http://www.aiip.org/AboutAIIP/aiipethics.html

National Association of Remodeling Industry
http://www.bscd.com/code.htm

American Society of Home Inspectors, Inc.
http://www.ashi.org/customers/ethics.htm

Additional Learning Links

CompanyNewsletters.com
http://www.companynewsletters.com/index.html

David Kandler, Kandler Communications, offers a series of "how-to" articles on publishing internal and external newsletters.

Getting Free Publicity for Your Small Business
http://www.morebusiness.com/running_your_business/marketing/v1n2.brc

The suggestions from Khera Communications, Inc.'s Business Resource Center on writing a press release are directed to small business but apply to any situation where a press release is appropriate. Templates for a variety of situations are available on the site at http://www.morebusiness.com/templates_worksheets/press/

Press Release Writing Tips
http://www.infoscavenger.com/prtips.htm

Internet InfoScavenger, a monthly newsletter devoted to helping professionals market their products and services on the Web, provides tips for writing and sending press releases. Links to related sites are available.

Publish
http://www.publish.com/

Publish magazine deals with the effective and creative use of electronic publishing tools. The online version of the magazine contains features and reviews relating to newsletter design and production.

eFlashcards
Review chapter terms and definitions with eFlashcards.

Crossword Puzzle
Sharpen your knowledge of chapter terms and concepts with an interactive crossword.

Practice Test
Test your understanding of the chapter material with a self-scoring Practice Test.

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