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Introduction
Reviewer Guidelines
    Reviewer Submissions Form
Author Guidelines
Your Glencoe/McGraw-Hill Proposal
    Prospectus
    Send Project Proposals to
 
 


Technological advances, corporate acquisitions, customer expectations, and changing market needs are having an enormous impact on the publishing business.

In this increasingly fast-paced, competitive environment, planning is the key to our mutual success and profit. We believe in planning for market impact, quality, and efficiency at the very inception of a product.


If you are interested in being a reviewer, please click here. Before submitting any information about yourself, please read our Privacy Policy.


To ensure that Glencoe/McGraw-Hill can thoroughly assess the merits of your ideas and arrive at a careful publishing decision, the following guidelines are provided for authors of Glencoe/McGraw-Hill textbooks.

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Preparing a proposal that will be seriously evaluated is the first step in developing your project. To ensure that Glencoe/McGraw-Hill can thoroughly assess the merits of your ideas and arrive at a careful publishing decision, we recommend that your proposal include the following key elements:


The ideal prospectus is a convincing rationale for the project. It clearly delineates the projectís objectives and, most importantly, it tells why your project provides the market with a real alternative to what is already available. Preparing a proposal that will be seriously evaluated is the first step in developing your project. A carefully prepared prospectus will explain why you want to undertake the project. It should address these questions / issues:

  • What is the market for which your project is intended? Which courses would be the most likely targets and why?
  • What is the level (beginning, intermediate, advanced)?
  • Are the intended readers / students primarily majors, nonmajors, or both?
  • What trends—changes in enrollments, course content, or use of pedagogical/ancillary materials—are likely to affect the content of your project? Are there any likely to affect the marketing of the project?
  • Do you feel there is a market for your project other than the domestic community college or private business school market? If so, please explain.
  • Is your project the primary material for the course or is it a supplement?
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  • What are the 3-4 major competitors?
  • Why did you choose these as your major competitors?
  • How do you intend to position your product with regard to these competitors?
  • What are the comparative strengths and vulnerabilities of your project relative to each of the competitors you listed above?
  • Are there any significant competitor strengths that are simply so compelling that we will not try to compete with them on those particular points? If so, what are they?
  • Imagine that you are addressing the Glencoe/McGraw-Hill sales staff for the first time after your project is published. What is the most important message you want them to deliver to instructors? What specific features provide benefits that these instructors canít get from the competitor(s)?
  • Will particular types of instructors find your project more appealing than other types? If so, please explain what types and why.
  • What distinctive approaches to topic coverage will your project have?
  • Discuss the desired length of your project and the illustration program (photos, line art, etc.) in the context of what you feel your project should look like relative to the competition. Describe how this look would the competitive position youíve established in the preceding points.
  • Are there other design considerations or requirements you have in mind?
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  • Do you plan to use a specific teaching strategy or pedagogical approach / framework?
  • How will you implement this approach or these features in the content or format of your project?
  • What innovations and competitive advantages are offered by the above?
  • What features—boxes, cases, built-in study guide, readings, photo essays, and other pedagogical elements—do you plan to use?
  • Please provide as many details as possible while focusing on those items that are truly unique and support your competitive position.
  • What ancillaries do instructors teaching this course value? Which three are the most critical?
  • What role do you envision technology playing in this course and in your project? What uses of the Web and CD technology do you see as effective in marketing your product? What are the most innovative / impressive uses of these technologies youíve seen in the competition?
  • Can non-technology ancillaries provide us with a competitive advantage in this market? If yes, please describe them.
  • What is your schedule for completion of a first draft?
  • When do you anticipate delivering complete, final, production-ready manuscript for the main text?
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The preparation of an annotated table of contents will help you to refine your plans for the overall structure and special features, and it will enable editors and reviewers to evaluate the organizational logic and pedagogic strategy. Describe the coverage in each chapter, citing topics that will be unique to your book, what is innovative about the organization, and how your approach is superior to that of the most successful competitors. Particularly useful for each chapter would be a brief rationale for coverage, with objectives, distinguishing characteristics and the reason why this distinctive approach is a competitive advantage.


Sample chapters are the heart of a complete proposal. Although the prospectus and annotated table of contents reveal the thinking behind your project, it is the draft chapters that demonstrate whether its potential will be realized. Samples of pedagogical features and all illustrations should be included. These samples are critical to the process we follow in arriving at a publishing decision.


What are your credentials: teaching and research experience; degrees and affiliations; prior publications; special qualifications; awards? Please be sure to provide your mailing address, e-mail address, office hours, and telephone numbers. If you have a Website, please include the URL.


Your recommendations for reviewers, whether they are instructors that represent your target audience, authorities in the field, or special topic experts, would be most welcome.

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For:
Computer Education

Send to: Computer Education Editorial (ce_mail@mcgraw-hill.com)
Glencoe/McGraw-Hill
8787 Orion Place
Columbus, Ohio 43240


For:
Trade and Technical Education
Allied Health

Send to: Brian Mackin (brian_mackin@mcgraw-hill.com)
Glencoe/McGraw-Hill
8787 Orion Place
Columbus, Ohio 43240






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