Advertising
Practice Test
1.
The brandmark
a.
is the same as a brand name
b.
is the distinctive way a brand name is printed on a product or package and in an ad
c.
always includes a company’s slogan
d.
can be part of a radio ad
2.
The number of agate lines equal to 1 inch is
a.
6
b.
8
c.
12
d.
14
3.
When determining an advertising budget the best method to use in order to meet a business’s goals is
a.
the objective and task method
b.
the competitive parity method
c.
the affordability method
d.
according to percentage of profits
4.
Nigel’s Hotel placed an ad in a trade magazine to encourage other companies to hold meetings or events at Nigel’s Hotel. This is an example of
a.
host advertising
b.
industrial advertising
c.
market position
d.
the marketing concept
5.
When a company organizes and sorts information gathered in marketing research it is using its
a.
presentation software
b.
media research
c.
marketing information system
d.
marketing niche
6.
A piece produced by a newspaper that shows exactly how a final ad will look when printed in the newspaper is called
a.
a rough layout
b.
a paste-up
c.
an advertising proof
d.
a thumbnail sketch
7.
Ricardo’s Grocery received a large shipment of Coca Cola products for which they paid $2.50 per six-pack. Ricardo advertised the Coca Cola products at $2.25 per six pack. The Coca Cola products were an example of
a.
a loss leader
b.
a leader
c.
a puller
d.
a zapper
8.
The four key elements in the definition of advertising include
a.
paid form; personal presentation; promotion of ideas, goods, or services; and an identified sponsor
b.
media, message, logotype, and potential customers
c.
paid form; nonpersonal presentation; promotion of ideas, goods, or services; and an identified sponsor
d.
media, message, potential customers, and an identified sponsor
9.
In a one-price pricing policy
a.
most customers are charged a posted price, and preferred customers are charged a lower price
b.
all customers are charged the same price for a given item
c.
customers can negotiate a fair price with the retailer
d.
all items in a given category are priced at one or two set prices, regardless of cost
10.
The accountant who prepares your annual tax return provides
a.
a good
b.
a service
c.
a signature
d.
bandwidth
