Retail Merchandising
Practice Test
1.
When customers buy products showcased on the Home Shopping Network, they are engaging in
a.
Internet shopping
b.
fad shopping
c.
impulse shopping
d.
electronic shopping
2.
The electronic machine at a checkout station that reads product tags and feeds information directly into a central computer is known as a
a.
point-of-sale terminal
b.
UVM reader
c.
unit controller
d.
UPC reader
3.
Bread, milk, eggs, and paper towels are examples of
a.
soft line products
b.
emergency products
c.
staples
d.
homogenous products
4.
A retail store that advertises low prices and offers few or no services, and at which any member of the public can shop can be categorized as a
a.
variety store
b.
specialty store
c.
discount store
d.
warehouse store
5.
When retailers demand that manufacturers make goods within certain guidelines, they are engaging in
a.
specification buying
b.
preretailing
c.
proxemics
d.
a retailing strategy
6.
Which of the following would be considered durable goods?
a.
winter coats
b.
washing machines
c.
hiking boots
d.
coffeemakers
7.
If a store carries both hard line and soft line products, the store would probably sell
a.
tools and tires
b.
clothing and jewelry
c.
camping equipment and sleeping bags
d.
all of the above
8.
Women’s rings are often marked with price tags known as
a.
ringseal tickets
b.
pin tickets
c.
gummed tickets
d.
button tickets
9.
When stores participate in group buying they
a.
all shop at the same buying office
b.
buy from the same group of manufacturers
c.
pool their resources in order to qualify for volume discounts from manufacturers
d.
pool their resources to purchase a full line of merchandise
10.
Candy and magazines are often placed near the cash register to encourage people to buy them even if they hadn’t planned to. Such items are known as
a.
unsought products
b.
impulse items
c.
staples
d.
shopping items
