Sports and Entertainment Marketing
Practice Test
1.
A conference is a
a.
group of sports teams in a similar area and skill level
b.
groups of related television stations
c.
focus group
d.
group of television networks
2.
Joe’s movie studio agreed to pay a sum to Wanda Wandawanda every time they screened one of her movies. This payment is known as a
a.
sponsorship
b.
license
c.
feature
d.
royalty
3.
The Lost World continued the story began in the film Jurassic Park. The Lost World is characterized as a(n)
a.
sequel
b.
oater
c.
return
d.
all of the above
4.
In order to get better base pay for all baseball players, the players association participated in a form of negotiation with team owners known as
a.
direct bargaining
b.
group negotiation
c.
collective bargaining
d.
association negotiation
5.
When a movie star makes an advertisement extolling the virtues of a product, this is considered a(n)
a.
license
b.
royalty
c.
endorsement
d.
sponsorship
6.
Really Big Studios owns a production company that creates television shows, a studio where the shows are filmed, and television stations that broadcast the shows. This business structure is referred to as
a.
a cartel
b.
broadcast structure
c.
gross impression
d.
vertical integration
7.
A gaffer is responsible for
a.
finding locations at where a movie should be filmed
b.
positioning and adjusting equipment on a movie set
c.
lighting on a movie set
d.
costumes for a movie production
8.
Tiger Woods, Shaquille O’Neal, and Mark McGwire are all
a.
college graduates
b.
professional athletes
c.
amateur athletes
d.
agents
9.
In the movie Tomb Raider, Lara Croft uses a variety of telecommunications tools made by Ericsson. This is an example of
a.
stealth marketing
b.
ambush marketing
c.
sponsorship
d.
product placement
10.
Jeff and Jalinda were invited to an early screening of a movie. After the screening they were asked for their opinions about the film. They were part of a(n)
a.
focus group
b.
entertainment company
c.
impression group
d.
research panel
