Glencoe Marketing, Retailing
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Practice Test

Chapter 1: What Is Retailing?

Practice Test
      
  1.A service is a tangible item that makes us feel better or enhances our lives in some way.  
  a.   TRUE  
  b.   FALSE  
      
  2.The retail industry is the second-largest industry in the country.  
  a.   TRUE  
  b.   FALSE  
      
  3.Consumers can only buy goods from the United States, Mexico, and Canada.  
  a.   TRUE  
  b.   FALSE  
      
  4.Retailers sell their goods only in physical stores.  
  a.   TRUE  
  b.   FALSE  
      
  5.A direct channel distribution path leads directly from the manufacturer to the consumer.  
  a.   TRUE  
  b.   FALSE  
      
  6.Which of the following is not a retail job task?  
  a.   buying merchandise  
  b.   fulfilling customer needs  
  c.   manufacturing goods  
  d.   setting prices  
      
  7.This retail employment area deals with the day-to-day operations of the retailer:  
  a.   store management  
  b.   finance  
  c.   loss prevention  
  d.   marketing and advertising  
      
  8.A business that makes or produces goods for sale is a:  
  a.   retailer  
  b.   manufacturer  
  c.   wholesaler  
  d.   direct channel  
      
  9.Which of the following is a benefit of retailing?  
  a.   Adds to the local economy  
  b.   provides employment  
  c.   supports local community  
  d.   all of the above  
      
  10.A shoe repair shop is an example of:  
  a.   manufactured goods  
  b.   producer channel  
  c.   service retailer  
  d.   wholesaler  

 

 
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