Practice Test
Chapter 9:
Store Design and Visual Merchandising
Practice Test
1.
The store sign should be consistent with the other design elements of the store.
a.
TRUE
b.
FALSE
2.
Visual appeal has nothing to do with sales.
a.
TRUE
b.
FALSE
3.
Impulse purchases are planned before a customer goes to the store.
a.
TRUE
b.
FALSE
4.
The most important interior space in a retail store is the selling space.
a.
TRUE
b.
FALSE
5.
A room-setting display is used primarily for impulse purchasing.
a.
TRUE
b.
FALSE
6.
Which of the following is not an element of store layout?
a.
merchandise
b.
fixtures
c.
flooring
d.
equipment
7.
This type of display features merchandise in a setting that llows the customer to touch and handle it:
a.
room display
b.
open display
c.
closed display
d.
virtual display
8.
The two goals of promotional displays are:
a.
to attract customers' attention and to encourage customers to buy the merchandise
b.
to draw customers into the sale area and to give them an idea of the store
c.
to help customers determine store layout and where the checkout aisle is located
d.
to display off-season merchandise and to promote ease of access
9.
This term refers to how the store looks and the atmosphere it projects to those who enter:
a.
visual display
b.
impulse merchandising
c.
promotional marketing
d.
visual merchandising
10.
Which of the following is not a type of visual display?
a.
point-of-sale
b.
point-of-view
c.
room-setting
d.
store-decoration
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