Practice Test
Chapter 10:
Promotion and Advertising
Practice Test
1.
Promotion is any form of communication used by the public to inform retailers about their image.
a.
TRUE
b.
FALSE
2.
Merchandise promotions involve the store's merchandise.
a.
TRUE
b.
FALSE
3.
Retail advertising is advertising that manufacturers or suppliers sponsor to promote their products.
a.
TRUE
b.
FALSE
4.
Specialty media includes magazines and newspapers.
a.
TRUE
b.
FALSE
5.
Advertising is a paid message that a business sends to the public.
a.
TRUE
b.
FALSE
6.
This form of advertising is used to announce a sale on certain articles of merchandise:
a.
institutional advertising
b.
media advertising
c.
product advertising
d.
mainstream advertising
7.
This term refers to any unpaid mention of a retail business, its employees, or its merchandise in the media:
a.
public relations
b.
publicity
c.
promotion
d.
advertising
8.
Types of sales promotion techniques may include:
a.
contests
b.
sales events
c.
free samples
d.
all of the above
9.
The type of advertising that features both the vendor's name and the local store where the product is available is known as:
a.
cooperative advertising
b.
retail advertising
c.
cooperative promotion
d.
merchandise advertising
10.
These types of promotions are designed to promote the image of a business or to build goodwill:
a.
goodwill promotions
b.
institutional promotions
c.
premium promotions
d.
merchandise promotions
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