Practice Test
Chapter 1:
World of Marketing
Practice Test
1.
Marketing sports and entertainment is a local business.
a.
TRUE
b.
FALSE
2.
An event such as the X Games creates an economic impact on the host city or area.
a.
TRUE
b.
FALSE
3.
Packaging can have a big effect on a product's success.
a.
TRUE
b.
FALSE
4.
A successful business will focus on its customers' needs and wants.
a.
TRUE
b.
FALSE
5.
The sports and entertainment is not very profitable in the United States.
a.
TRUE
b.
FALSE
6.
Which of the following is not part of the marketing mix?
a.
price
b.
promotion
c.
professionals
d.
product
7.
This kind of marketing is not directed toward specific groups:
a.
marketing mix
b.
mass marketing
c.
target marketing
d.
online marketing
8.
The value of all goods and services produced in a country is known as:
a.
GDP
b.
DNS
c.
4 Ps
d.
the marketing mix
9.
A target market is:
a.
a form of business ownership
b.
statistics that describe a population in terms of personal characteristics
c.
all consumers
d.
potential customers with shared needs who have the desire and ability to buy a product
10.
A shoe repair shop is an example of:
a.
manufactured goods
b.
producer channel
c.
service retailer
d.
wholesaler
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