Practice Test
Chapter 2:
Sports and Entertainment: Connections and Contrasts
Practice Test
1.
Unauthorized ticket-selling is known as piracy.
a.
TRUE
b.
FALSE
2.
Today's sports and entertainment marketing is geared toward the wealthy.
a.
TRUE
b.
FALSE
3.
Consumer loyalty in sports includes supporting your team.
a.
TRUE
b.
FALSE
4.
Publicity is not often used as part of the promotional mix because it is expensive.
a.
TRUE
b.
FALSE
5.
Coupons are an example of a sales promotion.
a.
TRUE
b.
FALSE
6.
The fifth "P" in the marketing mix stands for:
a.
professional
b.
people
c.
packaging
d.
profit
7.
Unforeseen events and obstacles that negatively affect businesses are:
a.
vendors
b.
risks
c.
convergences
d.
piracy
8.
Promotion of a company associated with a property is:
a.
synergy
b.
sponsorship
c.
product tie-in
d.
endorsement
9.
What is any form of communication used to persuade people to buy?
a.
royalties
b.
core
c.
promotion
d.
endorsement
10.
Besides consumer loyalty and product, what other area of difference exists between marketing sports and entertainment?
a.
risks
b.
sponsorship
c.
promotion
d.
revenue stream
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