Glencoe Marketing, Sports & Entertianment Marketing
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Practice Test

Chapter 3: The Sports Market

Practice Test
      
  1.High school and college athletes are both amateur and professional athletes.  
  a.   TRUE  
  b.   FALSE  
      
  2.Sports marketing consists mainly of finding sponsorships for sports teams.  
  a.   TRUE  
  b.   FALSE  
      
  3.Title IX has helped increase funding for women's and girls' sports.  
  a.   TRUE  
  b.   FALSE  
      
  4.Publicity is not often used as part of the promotional mix because it is expensive.  
  a.   TRUE  
  b.   FALSE  
      
  5.Coupons are an example of a sales promotion.  
  a.   TRUE  
  b.   FALSE  
      
  6.These involve nontraditional methods of athletic competition:  
  a.   college sports  
  b.   extreme sports  
  c.   the Special Olympics  
  d.   NCAA sports  
      
  7.What sport is considered international?  
  a.   soccer  
  b.   figure skating  
  c.   bike racing  
  d.   all of the above  
      
  8.What is the name of the sports category that includes snowboarding?  
  a.   stunt sports  
  b.   extreme sports  
  c.   professional sports  
  d.   international sports  
      
  9.What is the sports event held for people with developmental disabilities?  
  a.   Parasports Games  
  b.   X-Games  
  c.   Special Olympics  
  d.   amateur sports  
      
  10.To what professional organization does basketball player Lisa Leslie belong?  
  a.   NBA  
  b.   NCAA  
  c.   WNBA  
  d.   NFHS  

 

 

 
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