Practice Test
Chapter 4:
Sports Products and Services
Practice Test
1.
The vendor is the target of sports marketing.
a.
TRUE
b.
FALSE
2.
Geographics and demographics are both part of market segmentation.
a.
TRUE
b.
FALSE
3.
Sports services are tangible products.
a.
TRUE
b.
FALSE
4.
Publicity is not often used as part of the promotional mix because it is expensive.
a.
TRUE
b.
FALSE
5.
Coupons are an example of a sales promotion.
a.
TRUE
b.
FALSE
6.
These statistics refer to the attitudes the consumer has:
a.
psychographics
b.
psychological profiling
c.
market segmentation
d.
demographics
7.
Which item is a tangible product?
a.
skateboard
b.
sports training
c.
sports event
d.
golf lessons
8.
Products generated by the main sporting event are called:
a.
print advertising
b.
product extensions
c.
product lines
d.
product mixers
9.
This refers to the attitudes the consumer has toward recreational activities:
a.
geographics
b.
demographics
c.
psychographics
d.
assurance
10.
Helping and assisting the community with charitable and fundraising events might be called:
a.
market segmentation
b.
franchise
c.
empathetic marketing
d.
grassroots marketing
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