Practice Test
Chapter 6:
Sports Market Research and Outlets
Practice Test
1.
Telephone sales are an example of direct selling.
a.
TRUE
b.
FALSE
2.
Primary research is usually conducted for a specific marketing situation.
a.
TRUE
b.
FALSE
3.
A successful business knows who its target market is.
a.
TRUE
b.
FALSE
4.
Publicity is not often used as part of the promotional mix because it is expensive.
a.
TRUE
b.
FALSE
5.
Coupons are an example of a sales promotion.
a.
TRUE
b.
FALSE
6.
Resellers who buy goods, store them, and sell them in smaller quantities to retailers or sports organizations are known as:
a.
agents
b.
wholesalers
c.
direct vendors
d.
all of the above
7.
An example of an indirect channel of distribution might be a:
a.
print ad
b.
wholesaler
c.
customer
d.
all of the above
8.
What type of research is used for primary research?
a.
survey
b.
observation
c.
experiment
d.
all of the above
9.
What type of research can include data from a company, such as sales reports and reports on merchandise returns and complaints?
a.
primary
b.
observation
c.
secondary
d.
distributive
10.
What is one step in the research process?
a.
identify the problem
b.
plan promotion
c.
advertise
d.
resell product
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