Practice Test
Chapter 8:
Sports Promotion
Practice Test
1.
The promotional mix always involves the same exact formula.
a.
TRUE
b.
FALSE
2.
Sports promotion is not concerned with generating sales.
a.
TRUE
b.
FALSE
3.
Advertising rates can depend on the size of the audience that will be exposed to that ad.
a.
TRUE
b.
FALSE
4.
Publicity is not often used as part of the promotional mix because it is expensive.
a.
TRUE
b.
FALSE
5.
Coupons are an example of a sales promotion.
a.
TRUE
b.
FALSE
6.
Which of the following do sales associates use to prepare for the sale before the sale begins?
a.
promotion
b.
prospecting
c.
print advertising
d.
all of the above
7.
Press kits consist of:
a.
promotional materials
b.
background information
c.
fact sheets
d.
all of the above
8.
Banner ads are used in:
a.
print advertising
b.
online advertising
c.
broadcast advertising
d.
direct marketing
9.
Which form of advertising is used to generate goodwill?
a.
the promotional mix
b.
contests and sweepstakes
c.
institutional advertising
d.
sales promotion
10.
The free mention of a product or company in the media is known as:
a.
press release
b.
publicity
c.
advertising
d.
promotion
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