Practice Test
Chapter 9:
Sports Marketing Plans and Careers
Practice Test
1.
Marketing plan objectives should contain a time frame.
a.
TRUE
b.
FALSE
2.
An executive summary addresses only the parts of the marketing plan that have a financial impact on the company.
a.
TRUE
b.
FALSE
3.
In order to have a successful career in sports marketing, you should excel in sports.
a.
TRUE
b.
FALSE
4.
Sports marketing careers utilize skills from many different professions.
a.
TRUE
b.
FALSE
5.
Sports broadcasting is not considered a part of sports marketing.
a.
TRUE
b.
FALSE
6.
Which of the following is not a characteristic of the objectives of a marketing plan?
a.
be specific
b.
be reasonable
c.
be measurable
d.
be profitable
7.
SWOT analysis involves:
a.
using a team mentality to get things done
b.
analyzing a company's strengths and weaknesses
c.
analyzing qualitative data
d.
promoting experienced workers
8.
Companies that specialize in marketing and managing sports events, teams, and professional athletes are known as:
a.
sports agencies
b.
sports specialists
c.
Jerry Maguires
d.
sports academies
9.
Putting the marketing plan into action is known as:
a.
qualification
b.
implementation
c.
SWOT analysis
d.
coordination
10.
A study of the internal and external factors that impact a marketing plan is known as a(n):
a.
executive summary
b.
situation analysis
c.
marketing strategy
d.
implementation
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