Practice Test
Chapter 10:
The Entertainment Market
Practice Test
1.
Disney invented the amusement park.
a.
TRUE
b.
FALSE
2.
Shopping on the Internet is more popular than shopping in brick-and-mortar stores.
a.
TRUE
b.
FALSE
3.
Video games are a form of entertainment.
a.
TRUE
b.
FALSE
4.
People spend an average of three hours a day watching television.
a.
TRUE
b.
FALSE
5.
Entertainment products are one of America's smaller exports.
a.
TRUE
b.
FALSE
6.
The primary market for film is:
a.
video and DVD sales and rentals
b.
distribution to cable and TV markets
c.
theatrical distribution
d.
all of the above
7.
Short-term popular trends, styles, products, or services are known as:
a.
ratings
b.
fads
c.
royalties
d.
affiliates
8.
Money paid to the owner, label, and/or author for use is known as:
a.
royalties
b.
cross-selling
c.
niche marketing
d.
fads
9.
Companies who control this influence how the public is entertained:
a.
MTV
b.
media
c.
the news
d.
retail marketing
10.
The most popular entertainment diversion for most of the 20th century was:
a.
the Internet
b.
MTV
c.
movies
d.
television
Fatal error
: Failed opening required '../sec/marketingeducation/sportsent/menus/student.html' (include_path='.:/usr/local/php_4.1.2/lib/php') in
/web/sites/glencoe.com/home/qe/qe152005b.php
on line
101
