Practice Test
Chapter 11:
Entertainment Products and Marketing
Practice Test
1.
Walt Disney World in Florida is an example of location-based entertainment.
a.
TRUE
b.
FALSE
2.
Reruns are previously aired shows.
a.
TRUE
b.
FALSE
3.
The music business affects the most nationalities, cultures, and income levels out of any of the entertainment businesses.
a.
TRUE
b.
FALSE
4.
Studios start planning their marketing campaign after the release of their films.
a.
TRUE
b.
FALSE
5.
Evergreen products are new products that have a short life cycle.
a.
TRUE
b.
FALSE
6.
This film distribution market is the target audience, or theaters that run films in first release:
a.
primary market
b.
syndication market
c.
concession market
d.
secondary market
7.
An illegal payment to a radio station to encourage them to play a particular artist or label was known as:
a.
a trailer
b.
payola
c.
royalties
d.
concessions
8.
Concessions are:
a.
snack-bar sales of popcorn, soda, and candy
b.
part of the promotional mix
c.
catchy tunes that promote products
d.
none of the above
9.
Total income from sales before the deduction of costs, expenses, or taxes is known as:
a.
income revenue
b.
gross revenue
c.
net revenue
d.
sales
10.
A promotional plan that combines selling, advertising, public relations, and the use of media to reach the target market is called a(n):
a.
evergreen
b.
marketing research strategy
c.
ad campaign
d.
concession
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