Practice Test
Chapter 12:
Product and Price Decisions: Entertainment
Practice Test
1.
Brands are a relatively new concept in marketing.
a.
TRUE
b.
FALSE
2.
Reach and frequency refers to the number of theaters that a movie is in when it opens.
a.
TRUE
b.
FALSE
3.
Trademarks are logos that provide legal protection for an organization's or company's brands.
a.
TRUE
b.
FALSE
4.
A crossover artist will use their talents to appeal to other market segments.
a.
TRUE
b.
FALSE
5.
Having a consistent brand identity can be both an advantage and a disadvantage.
a.
TRUE
b.
FALSE
6.
What is left after paying advertising costs, public relations, selling costs, and taxes is called:
a.
gross profit
b.
net profit
c.
profit margin
d.
revenue
7.
A series of films, programs, or character portrayals planned to expand a character's activities in a series is called:
a.
entertainment margin
b.
reach and frequency
c.
entertainment franchise
d.
crossover
8.
Ten to 20 percent of the movie ticket dollar goes to the house, which is another word for the:
a.
film producer
b.
film distributor
c.
actors
d.
theater
9.
A consistent feeling or image that consumers recognize when encountering the brand is known as:
a.
brand identity
b.
branding
c.
crossover
d.
reach and frequency
10.
The total income brought in through the sale of goods and services is called:
a.
net profit
b.
revenue
c.
gross profit
d.
net income
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