Practice Test
Chapter 13:
Entertainment Market Research and Outlets
Practice Test
1.
Ethnography is a study of consumers based on their social and behavioral characteristics.
a.
TRUE
b.
FALSE
2.
An outlet is where a marketed product is released and made available.
a.
TRUE
b.
FALSE
3.
Contrived settings restrict consumer choices.
a.
TRUE
b.
FALSE
4.
Mail surveys are the most effective kind of market research.
a.
TRUE
b.
FALSE
5.
Qualitative research involves measurable data.
a.
TRUE
b.
FALSE
6.
A pattern, habit, or tendency following a general course is known as:
a.
crossover
b.
trend
c.
primary data
d.
statistic
7.
Information collected from preexisting research is known as:
a.
primary data
b.
secondary data
c.
qualitative research
d.
quantitative research
8.
A market-research interview conducted in a public place such as a mall is called:
a.
public intercept
b.
focus group
c.
mall intercept
d.
mall traffic count
9.
Which method do media entertainment marketers use to test their products?
a.
quantitative research
b.
qualitative research
c.
focus groups
d.
all of the above
10.
The maximum number of people that a venue or outlet can accommodate is called:
a.
capacity
b.
size
c.
return
d.
setting
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