Practice Test
Chapter 14:
Images and Licensing
Practice Test
1.
A tie-in is when a celebrity uses more than one product.
a.
TRUE
b.
FALSE
2.
Celebrities who endorse products are not required to use their honest opinion of the product.
a.
TRUE
b.
FALSE
3.
Licensing gives legal permission for a fee to another company or person to copy, manufacture, market, and sell reproductions of an original item.
a.
TRUE
b.
FALSE
4.
An image is a mental picture or concept of something or someone.
a.
TRUE
b.
FALSE
5.
Downloading media from the Internet is always illegal.
a.
TRUE
b.
FALSE
6.
The money given back to the sponsor for its initial investment or sponsorship is called:
a.
return
b.
royalty
c.
licensing fee
d.
endorsement
7.
When a company supports an event, activity, or organization by providing money or other useful resources, it is called:
a.
endorsement
b.
sponsorship
c.
royalty
d.
licensing
8.
Placing logos on products such as sweatshirts or pencils is a marketing strategy known as:
a.
direct marketing
b.
indirect marketing
c.
direct merchandising
d.
indirect merchandising
9.
Companies that own the primary rights to musicians' works are called:
a.
labels
b.
payola
c.
direct channels
d.
licensees
10.
The average royalty rate for a recording artist is:
a.
90 percent
b.
50 percent
c.
5 percent
d.
15 percent
Fatal error
: Failed opening required '../sec/marketingeducation/sportsent/menus/student.html' (include_path='.:/usr/local/php_4.1.2/lib/php') in
/web/sites/glencoe.com/home/qe/qe152005b.php
on line
101
