Practice Test
Chapter 15:
Entertainment Promotion
Practice Test
1.
A promotional plan is the same thing as a promotional mix.
a.
TRUE
b.
FALSE
2.
Reaching specialized markets or diverse target markets is part of product promotion.
a.
TRUE
b.
FALSE
3.
Advertising is any form of communication that a business or organization uses to persuade people to buy its products.
a.
TRUE
b.
FALSE
4.
Marketers create a promotional plan long before a product is released.
a.
TRUE
b.
FALSE
5.
Publicity involves placing positive and newsworthy information about a business.
a.
TRUE
b.
FALSE
6.
This involves the promotion of a product through a marketing group that addresses the public and deals with questions and concerns:
a.
publicity
b.
public relations
c.
personal selling
d.
advertising
7.
An author book signing might be an example of:
a.
advertising
b.
publicity
c.
sponsorship
d.
endorsement
8.
Coupons and contests are forms of:
a.
advertising
b.
sponsorship
c.
personal selling
d.
sales promotion
9.
A type of promotion that focuses on promoting products from multiple companies is known as:
a.
cross-selling
b.
cross-placement
c.
promotional mix
d.
tie-ins
10.
A form of advertising that uses methods other than the media to promote ideas, goods, or services is called:
a.
publicity
b.
non-media advertising
c.
placement
d.
cross-marketing
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