Practice Test
Chapter 16:
Entertainment Marketing Plans and Careers
Practice Test
1.
A good business plan can help ensure the success of any entertainment business.
a.
TRUE
b.
FALSE
2.
Marketing offers few entry-level positions.
a.
TRUE
b.
FALSE
3.
Advertising is effective when it reaches the target audience.
a.
TRUE
b.
FALSE
4.
Nike's "Just Do It" is an example of a slogan.
a.
TRUE
b.
FALSE
5.
Most marketing careers don't require a degree.
a.
TRUE
b.
FALSE
6.
A 12-month accounting period is known as a:
a.
business plan
b.
marketing plan
c.
fiscal year
d.
yearly budget
7.
The practice of finding contacts among people you know, including family, friends, employers, and professionals, is known as:
a.
sponsorship
b.
internship
c.
networking
d.
training
8.
Which of the following strategies will help you build a career in entertainment marketing?
a.
plan your education
b.
identify your interests
c.
network
d.
all of the above
9.
Which of the following is a career option in entertainment marketing?
a.
lawyer
b.
writer
c.
designer
d.
all of the above
10.
The possibility of a successful operation and profitability of a business is known as its:
a.
viability
b.
promotional ability
c.
success
d.
macro
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