DECA Practice Test
Sports and Entertainment Marketing
Practice Test
1.
Marketing related to activities such as golf and tennis is called
a.
sponsorship
b.
recreational activities
c.
stealth marketing
d.
recreation marketing
2.
In the past decade, many football stadiums have been remodeled or rebuilt to include private seating areas known as
a.
balconies
b.
luxury suites
c.
private boxes
d.
personal seat licenses
3.
Bass fishing is characterized as a(n)
a.
entertainment
b.
affinity sport
c.
arena sport
d.
evergreen
4.
Joe’s movie studio agreed to pay a sum to Wanda Wandawanda every time they screened one of her movies. This payment is known as a
a.
sponsorship
b.
license
c.
feature
d.
royalty
5.
A movie that is in wide release is
a.
a sneak preview
b.
a supporting feature
c.
showing in more than 5,000 theaters nationwide
d.
showing in more than 2,000 theaters nationwide
6.
The first official screening of a feature film, usually including celebrity appearances, is called the
a.
sneak preview
b.
wide release
c.
opening weekend
d.
premiere
7.
Each year the National Academy of Recording Arts presents awards for excellence that are known as
a.
Oscars
b.
Tonys
c.
Emmys
d.
Grammys
8.
A broadcast of live entertainment over the Internet is known as a(n)
a.
cybercast
b.
Internet concert
c.
cookie
d.
e-ticket
9.
P&A refers to
a.
above-the-line expenses
b.
below-the-line expenses
c.
Internet page view data
d.
the cost of reproducing prints of a movie and advertising the movie
10.
Performing arts include
a.
painting
b.
ballet
c.
violin-making
d.
all of the above
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Chapter 1
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Chapter 2
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Chapter 3
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Chapter 4
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Chapter 5
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Chapter 6
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Chapter 7
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Chapter 8
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Chapter 9
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Chapter 10
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Chapter 11
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Chapter 12
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Chapter 13
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Chapter 14
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Chapter 15
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Chapter 16
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Preparation
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SEM Glossary
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SEM Web Links
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DECA Practice Test
