In this chapter you have learned about how sociologists conduct research. They employ a variety of quantitative and qualitative methods, each with benefits and drawbacks. In this activity you will take a closer look at the procedures and planning involved in one of the most widely used methods of sociological research—the survey.
Destination Title: The American Statistical Association
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Start at the Survey Research Methods Section of the American Statistical Association Web site.
- Click on the link "What is a Survey?" series.
- Click on and read "What is a Survey?"
- Click back once, and then click on and read "What are Focus Groups?"
- Click back once more, and then explore the links "More About Mail Surveys" and "More About Telephone Surveys."
Use what you have learned to answer the following questions.