Career Corner

Package Designer

Description of Responsibilities
Package designers produce containers that attract consumers. They make boxes, tubes, bottles, shopping bags, and other kinds of containers. Food, drinks, clothing, and cosmetics are just some of the products that package designers work on. This profession is based largely on creating containers that are unique and appealing as well as functional. Package designers work with elements such as shape, color, and graphics.

Education, Training, and Professional Qualifications
Package designers must have a background in art and design, as well as knowledge of marketing and consumer tastes. A college degree with an emphasis on design may be helpful.

Other Considerations
Package designers need to understand how to make the best use of available space, creating a product that is both compact and effective.