Chapter Five: Switzerland

At the center of Austria, Germany, France, and Italy, Switzerland has often been called the crossroads of Europe. Three unique land regions make up the country’s small size: the snow-capped Alps to the south, the Jura Mountains in the northwest, and the fertile plateau of the Mittelland, or "Middle Land," in between. The Alps, Europe’s largest mountain system, cover 60 percent of the country and make Switzerland the watershed—a high place from which rivers flow—of central Europe. Fed by melting snow, such major European rivers as the Rhine and Rhone, begin in the Swiss Alps. Once a part of the Holy Roman Empire, Switzerland has enjoyed independence for more than 700 years and is honored as one the world’s oldest democracies.

What Time Is It in Switzerland?

Switzerland is six hours ahead of Eastern Standard Time. When it’s 10 a.m. in Washington, D.C., then it’s 4 p.m. in Switzerland.

People

The Swiss, mostly German, French, and Italian descendants, display a strong national pride. Their motto is "Uniformity, not conformity." Even though the country is neutral—refusing to take sides in arguments and wars between countries – most males serve in the Swiss military. With the exception of a small percentage who have settled in the Alps, the majority of people live in the cities of the "Middle Land." Because of their beautiful surroundings, protection and enjoyment of the environment come naturally to the Swiss. Favorite past times are skiing, hiking, mountain climbing, and swimming in the glacial lakes.

Doing Business in Switzerland

If you plan to do business in Switzerland, here are a few tips you might want to know.

Greetings

• A handshake is the customary greeting for men and women. Children are also encouraged to shake hands.
• Use a last name and title (Dr., Mr., Mrs., or Miss) to address someone. Only children call each other by their first name.

Gestures

• Talking with your hands in your pocket is considered impolite.
• Don’t slouch and never chew gum in public.

Protocol

• Be on time. The Swiss are always punctual.
• The German Swiss get right down to business. Expect small talk from the French and Italian Swiss.
• Business negotiations are serious and take time. Expect to move slowly—a high-pressured approach will be counterproductive.
• Trading business cards is customary. If your firm is old, include the date. The Swiss respect age.

Want to know more about Switzerland?

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