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Chapter
Eleven: South
Africa
South
Africa lies at the southern tip of the African continent.
Its west coast borders the Atlantic Ocean, and its south and
east coasts border the Indian Ocean. Most of South Africa
consists of a large plateau that rises from the country’s
interior. A land of contrasts, the country has many landscapes,
from snow-capped mountains to winding coastal plains. South
Africa’s vast lands also engulf two independent African nations—Lesotho
and Swaziland. These two countries are enclaves—small countries
surrounded, or nearly surrounded, by a larger one. In 1991
racial segregation (apartheid) was ended in South Africa.
In 1994 the first election was held in which all people could
vote. The first black African president, Nelson Mandela, was
elected.
What Time Is It in South Africa?
South
Africa is seven hours ahead of Eastern Standard Time. When
it’s 10 a.m. in Washington, D.C., then it’s 5 p.m. in South
Africa.
People
About
75 percent of the people are made up of African ethnic groups
who can trace their ancestry back almost 2,000 years. The
Zulu form the largest ethnic group. Africans of European origin
represent 14 percent. Asian and people of mixed descent make
up the rest. Over half of the South African population live
in cities. Most European South Africans live in modern homes
and apartments. Most African, Asian, and mixed-group South
Africans live in crowded townships or in neighborhoods outside
cities. Many live in rural areas, which were once former homelands,
where it’s harder to make a living. Equality is still a. struggle,
but the arts point the way. Each South African province has
its own performance company that represents people of all
races.
Doing Business in South Africa
If
you plan to do business in South Africa, here are a few tips
you might want to know.
Greetings
- Shaking
hands is the customary greeting for most.
- When
addressing someone, the use of first names is common. However,
because of ethnic diversity, it’s best to wait for your
South African host to set the standard.
Gestures
- As
a rule, eating on the streets is considered inappropriate
behavior. Eating ice cream or standing next to a food stand,
however, are exceptions.
- Some
ethnic groups consider gesturing with the left hand impolite.
Protocol
- Make
prior appointments and be punctual.
- Western-style
clothing is popular. Dress as you would in the U.S.
- South
Africans are friendly and hospitable. Be prepared for informal
conversation before getting down to business.
Want to know more about South Africa?
Visit
www.
Britannica.com.
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