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Chapter 20 Money Smarts: Idea for a New Business

More than 75 percent of all businesses in the United States are organized as sole proprietorships (one owner). Most sole proprietorships are small business operations owned by an entrepreneur. Entrepreneurs focus on the job to be done, whether it’s accounting, plumbing, or operating a retail store. In today’s business world, it is essential that a small business owner give careful thought to the idea that will form the basis of the business.

SCORE® “Counselors to America’s Small Business” is a nonprofit association that provides guidance to small businesses nationwide. Go to SCORE’s 60-Second Guide to Coming Up with a Powerful Business Idea.

Read the article and answer the following questions.

  1. What is the foundation for achieving your goals?
  2. What types of behaviors and attitudes reflect a positive, optimistic attitude?
  3. What is meant by the term “trade places”?
  4. Name some sources of feedback that you can use for developing your business ideas.
  5. Explain the wingwalker’s code. How does it apply to a potential entrepreneur?

 

 
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