Further Exploration

Unit 1 BusinessWeek Seminar, p. 65
Unit 2 BusinessWeek Seminar, p. 143
Unit 3 BusinessWeek Seminar, p. 193
Unit 4 BusinessWeek Seminar, p. 229
Unit 5 BusinessWeek Seminar, p. 265
Unit 6 BusinessWeek Seminar, p. 315
Unit 7 BusinessWeek Seminar, p. 351
Unit 8 BusinessWeek Seminar, p. 401
Unit 9 BusinessWeek Seminar, p. 451
Unit 10 BusinessWeek Seminar, p. 529
Unit 11 BusinessWeek Seminar, p. 579

Unit 1 BusinessWeek Seminar: What Is Today’s Chinese Business Trend?

Workers' Migration Patterns in Other Countries. Choose a country where worker migration is taking place—perhaps Mexico, Canada, Turkey, or Poland. Write a story from the perspective of an immigrant from another country. Give your character a name and age. Imagine you are the character and give specific details of why you’re immigrating, what work you’re going to do, and how you feel.

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Unit 2 BusinessWeek Seminar: Discovering Small Business

Entrepreneurship and Small Business. Search an online bookseller, such as Amazon.com, using the key words entrepreneurship and small business. Evaluate at least six of the books listed. Create a chart to rate the books. On the chart, show the title, author, and criteria you used, such as a catchy title, a well-known author, a bestseller, etc. Give the books a final ranking in the order you would choose to read them.

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Unit 3 BusinessWeek Seminar: Discovering Business Careers

Job Trends During Economic Downturns. What are the main job trends during economic downturns? Choose a site to explore such as the National Bureau of Economic Research, the International Economics Study Center, or state or federal Department of Labor. Another choice would be to use a search engine using the key words job trend and economic downturn. Create an illustration, graph, or diagram showing job trends in economic downturns. What do you suggest to solve the problem?

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Unit 4 BusinessWeek Seminar: Discovering Technology in Marketing

Using Technology to Market and Advertise Products. Research advertising trends by exploring online magazines, the American Marketing Association, or the Small Business Administration’s Marketing Mall. Imagine you have your own product or service to sell. Create an advertisement using technology. Choose a type of ad. Explain the parts of your ad and why you chose that particular type of ad.

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Unit 5 BusinessWeek Seminar: Using Resources to Find the Right People

Employment Resources. Take a look at job sites such as Monster.com. Take notes on how to find the best employment opportunities and the useful topics available on those sites. Pair up with a classmate. Use your notes to create a conversational role-play where you give each other advice on the best employment resources on the Web. Present your role-play to the class.

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Unit 6 BusinessWeek Seminar: Applying Technology to New Business Ideas

Using Technology in Daily Life. Search Web sites for articles about new technology. Choose a new technology. Demonstrate how the technology works. What improvements would you suggest? Why?

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Unit 7 BusinessWeek Seminar: Career Options in a Global Economy

International Employment Opportunities. Pick a particular international company or organization you’d be interested in working for some day, such as Sony Pictures Entertainment, the Central Intelligence Agency, or any global company. Find the employment listings on its Web site. What kinds of job openings are available? Where are they in the world? Does the company offer internships? Which jobs are entry level? Share your findings with the class.

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Unit 8 BusinessWeek Seminar: Understanding OPEC

Consumerism. Choose one aspect of consumerism that interests you. Consult the Better Business Bureau, Underwriters Laboratories for product safety, or U.S. Postal Inspection Service for mail fraud. Create a poster to display your findings, or list them in a chart or table.

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Unit 9 BusinessWeek Seminar: Using Credit to Start a Small Business

Small Businesses and Finding Funding. Research the Internet to find different ways small businesses create funding. Look at the Small Business Association, or conduct a key word search. Skim read the articles or information you find. Create a computerized presentation, such as PowerPoint, or write a paragraph about your findings. Emphasize the most popular method of funding.

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Unit 10 BusinessWeek Seminar: Tracking Investments on the Internet

Investing. Use the Internet for investment advice. You might find these key words helpful: Motley Fool, socially responsible investing, American Association of Individual Investors (AAII), Fidelity, Schwab, or investing 101. What advice do you find most interesting and helpful? Design a diagram to teach students in middle school about investing. Make a poster-size diagram or create the diagram in PowerPoint.

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Unit 11 BusinessWeek Seminar: Investigating Business Schools

Business Schools. Explore different business, trade, or technical vocational schools on the Web. Critique one school’s Web site. Is it easy to navigate? What’s important to you? Can you easily find what you’re looking for? What suggestions would you give to the Web site designer?

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