Business Services Marketing

Trade Journals

Call Center Magazine
An information resource that guides business and service-provider organizations in evaluating, purchasing and implementing advanced communications systems and networks.

CRM Daily
An online journal focusing on customer relationship management.

CRM Forum
An online resource center for CRM professionals working in the business-consumer marketplace.

Customer Relationship Management
The official publication of the Society of Consumer Affairs Professionals in Business.

Customer Support Management
An enterprise-level solutions publication written exclusively for senior executives, directors, and managers responsible for customer relationship management (CRM), from the customer service and eService viewpoint.
P.O. Box 3019, Lowell MA 01853-3019
(978) 256-1703 fax

International Journal of Service Industry Management
Brings together specialist areas of research for the benefit of those working in the service sector.

Journal of Consumer Behavior
An international quarterly journal on the latest techniques, best practices, and applied research on customer behavior.

Journal of Services Marketing
Provides a source of academic information in the field, providing insights into consumer behavior, how consumers react to service encounters, and the factors dictating marketing success or failure.

Managing Service Quality
A journal that provides case histories, insights, and guidance to the latest and most insightful academic thought in the field of service quality.

Business Services Marketing Web Links

About.com
Extensive links to articles and resources regarding customer service.

Association for the Advancement of Relationship Marketing
An organization formed to provide a forum for the development, understanding and communication of the principles and discipline of relationship marketing/management.

CIO
Information about customer relationship management from CIO magazine.

International Customer Service Association
Dedicated to promoting the development and awareness of the customer service profession through networking, education, and research.

Mailing and Fulfillment Service Association
The national trade association for the mailing and fulfillment services industry.

Professional Services Marketing Association
An organization that promotes marketing in the professional services sector.

SERVSIG
A special interest group of the American Marketing Association focused on services marketing and management.

Society of Consumer Affairs Professionals in Business
SOCAP membership is composed of close to 3,000 corporate consumer affairs/customer service professionals, representing more than 1,500 companies.