Marketing Management

Trade Journals

Advertising and Marketing Review
Published by CSC Publishing.
622 Gardenia Ct., Golden, CO 80401
Subscriptions (303)-277-9840

IAA World News
The official membership publication of the International Advertising Association.

Journal of Brand Management
The latest ideas, techniques, and developments from the major players in branding.

Journal of Consumer Research
A publication of the Association for Consumer Research, JCR publishes scholarly research aimed at describing and explaining consumer behavior, in the broadest sense of the term.

Journal of Marketing
A publication of the American Marketing Association, a widely-used resource that provides the marketing community with original research on all aspects of marketing.

Journal of Marketing Management
A journal concerned with all aspects of the marketing mix and intended to provide a forum for the exchange of the latest ideas and best practices in the field of marketing as a whole.

Journal of Product & Brand Management
Examines critical issues that need to be taken into consideration when determining brand and pricing strategies and policies.

Marketing Insights Newsletter
A publication of the Marketing Management Association.

Marketing Intelligence & Planning
Analysis of the relationship between planning and implementation, plus informed opinion and critical analysis from international experts in the field.

Marketing Management
A publication of the American Marketing Association, this publication concerns planning and implementing marketing strategy and is specifically written for senior-level executives.

Marketing Management Journal
A publication of the Marketing Management Association.

Marketing News
The American Marketing Association's primary vehicle for reporting on marketing.

Marketing Times Online
A publication of Sales and Marketing Executives International.

Sales and Marketing Management
A business publication for senior-level executives involved in the management of a company's sales and marketing efforts.
770 Broadway, New York, NY 10003-9595
(800) 821-6897

SMA Newsletter
The official publication of the Society for Marketing Advances.

Visions
A publication of the Product Development and Management Association.

Marketing Management Web Links

Marketing Management Association
An organization that provides a structure, groups together marketers, and promotes professional activity in the field of marketing.

Product Development and Management Association
A volunteer-driven, not-for-profit organization created to improve the effectiveness of people engaged in developing and managing new products-both new manufactured goods and new services.

Sales and Marketing Executives
The association of professional sales and marketing managers.

Society for Marketing Advances
A marketing association that holds an annual conference in conjunction with the Allied Southern Business Association.

World Marketing Association
Established for the purpose of bringing together the leadership of the marketing associations from around the world.