Sports and Entertainment Marketing

Trade Journals

Athletic Business
A leading business magazine for 41,000 professionals who own, operate, or are building sports, recreation, and fitness facilities.
4130 Lien Road, Madison, WI 53704
(800) 722-8764

Emmy Magazine
The official publication of the Academy of Television Arts & Sciences.
5220 Lankershim Blvd., North Hollywood, CA 91601-3109

Facility Manager
The official publication of the International Association of Assembly Managers.
635 Fritz Dr., Coppell, TX 75019-4442
(972) 255-8020

Journal of Physical Education, Recreation, & Dance
The largest, most frequently published, and most wide-ranging periodical from the American Alliance for Health, Physical Education, Recreation, and Dance.
1900 Association Drive, Reston, VA 20191
(703) 476-3400

NCAA News
The biweekly newsletter of the National Collegiate Athletic Association.

Playback
The official publication of the American Society of Composers, Authors, and Publishers.
One Lincoln Plaza, New York, NY 10023

Sport Marketing Quarterly
A production of Fitness Information Technology, Inc.
Department of Marketing
1208 University of Oregon, Eugene, OR 97403-1208

Sports Trend
Sporting goods industry news.

WCVM Journal
The official publication of the World Council of Venue Management.
635 Fritz Drive, Coppell, TX 75019
(972) 255-8020

Sports and Entertainment Marketing Web Links

Academy of Motion Picture Arts and Sciences
A professional honorary organization of over 6,000 motion picture professionals, founded to advance the arts and sciences of motion pictures.

Academy of Television Arts & Sciences
A nonprofit corporation devoted to the advancement of telecommunications arts and sciences, and to fostering creative leadership in the telecommunications industry.

Amateur Athletic Union
One of the largest nonprofit, volunteer sports organizations in the United States, dedicated exclusively to the promotion and development of amateur sports and physical fitness programs.

American Alliance for Health, Physical Education, Recreation, and Dance
An organization of professionals supporting and assisting those involved in physical education, leisure, fitness, dance, health promotion, and education and all specialties related to achieving a healthy lifestyle.

American Association for Leisure and Recreation
Serves recreation professionals-practitioners, educators, and students-who advance the profession and enhance the quality of life of all Americans through creative and meaningful leisure and recreation experiences.

American Federation of Television & Radio Artists
AFTRA represents actors, other professional performers, and broadcasters in television, radio, sound recordings, non-broadcast/industrial programming, and new technologies such as interactive programming and CD-ROMs.

American Film Marketing Association
The trade association for the independent film and television industry. AFMA's global membership distributes (and often produces) the films and programs made outside of the major U.S. studios.

American Society of Composers, Authors, and Publishers (ASCAP)
A membership association of over 100,000 composers, songwriters, lyricists, and music publishers.

Americans for the Arts
An arts information clearinghouse dedicated to representing and serving local communities and creating opportunities for every American to participate in and appreciate all forms of the arts.

Association of Talent Agents
A nonprofit trade association composed of approximately 100 talent agency companies.

Association of Performing Arts Presenters
An international organization of more than 1,600 members, from large performing arts centers in major urban centers to small presenters in rural communities, including artists, artists' managers, and other performing arts professionals.

Association for Women in Sports Media
A worldwide organization of people employed in sports writing, editing, broadcast and production, public relations, and sports information.

Directors Guild of America
The Guild seeks to protect directorial teams' legal and artistic rights, contend for their creative freedom, and strengthen their ability to develop meaningful and credible careers.

Entertainment Resources and Marketing Association
An organization that stands for the highest standards in the product placement profession.

International Association of Assembly Managers
An organization of people who manage or provide products and services to public assembly facilities for entertainment, sports, conventions, trade, hospitality, and tourism.

International Recording Media Association
An advocate for the growth and development of all recording media and an industry forum for the exchange of information regarding global trends and innovations.

Motion Picture Association of America
The voice and advocate of the American motion picture, home video, and television industries.

National Association of Performing Arts Managers and Agents
A not-for-profit association dedicated to promoting the professionalism of its members and the vitality of the performing arts.

National Association of Sporting Goods Wholesalers
An association of wholesalers, manufacturers, and representatives who are primarily involved with making and selling fishing and shooting sports equipment and accessories.

National Collegiate Athletic Association
The organization through which the nation's colleges and universities speak and act on athletics matters at the national level.

National Endowment for the Arts
A governmental entity that serves the public good by nurturing the expression of human creativity, supporting the cultivation of community spirit, and fostering the recognition and appreciation of the excellence and diversity of our nation's artistic accomplishments.

National Spectators Association
An association that seeks to provide a voice for professional sports fans.

National Sporting Goods Association
A sporting goods trade association made up of retailers, dealers, wholesalers, suppliers, and sales agents in the sporting goods industry.

North American Society for Sports Management
An organization created to promote, stimulate, and encourage study, research, scholarly writing, and professional development in the area of sports management.

Professional Bowlers Association
The acknowledged "major league" of bowling, the PBA was established in 1958 and now has about 3,000 members.

Screen Actors Guild
The union representing actors in film and television.

Sporting Goods Manufacturers Association
The North American trade association of sports apparel, athletic footwear, licensed products, fitness and sporting goods equipment manufacturers, and national brand distributors.

Sports Tourism International Council
The purpose of the Council is to establish a professional association for sports tourism, to foster research on the role of sports tourism, and to interlink tourism and sport organizations, groups, and other sectors directly and indirectly related to the sports tourism industry.

Women's Sports Foundation
A charitable educational organization dedicated to increasing the participation of girls and women in sports and fitness and creating an educated public that supports gender equity in sport.

World Council for Venue Management
An organization of ten worldwide associations which represent managers and facilities involved in the art and practice of public assembly facility management.

Writers Guild of America East
Brings together some 11,000 professionals who are the primary creators of what is seen or heard on television and film in the United States.

Writers Guild of America, West
The WGAW represents writers in the motion picture, broadcast, cable, and new media industries.