Dear Parent or Guardian,
The Marketing Essentials textbook has been selected for use in your son or daughter's business education classroom, and you have every reason to be excited. As your child embarks on a year of growth and discovery, he or she will be working in partnership with a textbook that demystifies the process of marketing and enables students to become critical thinkers and intelligent consumers.
You may ask, "How can I too be a partner to my child's learning? How can I help my child grow as a student, especially if my own study skills are not as strong as they could be?" The answer is simple: stay active and involved in your child's learning process.
Encourage your child by
By finding and reading this letter on the Marketing Essentials Web site, you've already begun to model for your child the process of inquiry and research. We hope that you'll take advantage of the other resources available on this Web site. Here you'll find a list of Web Links for Parents on a variety of subjects that have been specifically chosen by Glencoe editors with parents' concerns in mind. For example, some links will help you assist your child in conducting research, while others contain family learning activities. Still others address a range of issues, from bilingual education to finding the right college. Consider making your first stop the U.S. Department of Education's Parents Guide to the Internet; the site will help you learn to surf with confidence, knowledge, and awareness.
- asking questions about the challenges he or she faces as a student
- honing your listening skills and being a sounding board for your child's ideas
- inviting your child to ask you for input on his or her marketing assignments and offering feedback and advice when asked
- acting as a role model and demonstrating the value you place on learning
Be sure to spend some time within the student section of the Marketing Essentials Web site, where you'll find a variety of materials that have been developed for studentsand that you and your son or daughter can explore together.
Thank you for supporting your child's work with Marketing Essentials.
The Editors at Glencoe Publishing