Marketing Essentials
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Textbook Activities

Unit 3 Business and International Marketing

Interactive Tutor
Chapter 5 Business and Social Responsibility
Chapter 6 International Trade

Marketing Links
Business for Social Responsibility
BSR is a membership organization for companies seeking to sustain their commercial success in ways that demonstrate respect for ethical values, people, communities, and the environment.

National Consumers League
The NCL identifies, protects, represents, and advances the economic and social interests of consumers and workers.


Glencoe McGraw-Hill
Marketing Essentials