Creative Business Practices
Chapter 1 You and the World of Work
Creative Business Practices (p. 13)
PepsiCo CEO Mentors Top Executives
The CEO of PepsiCo makes a point of personally mentoring the company's top managers.
For more information about PepsiCo and its many divisions, visit the company's
Web site at www.pepsico.com.
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Chapter 2 Getting to Know Yourself
Creative Business Practices (p. 27)
Patagonia Exploring Opportunities
Patagonia offers its employees sabbaticals during which they can work as interns
with nonprofit environmental organizations. To learn more about Patagonia's internship
program, visit the company's Web site at www.patagonia.com.
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Chapter 3 Researching Careers
Creative Business Practices (p. 61)
Starbucks Coffee Company Community Service With a Smile
Starbucks Coffee Company gives back to the community and encourages employees
to volunteer. For more information about Starbucks, visit the company's Web site
at www.starbucks.com.
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Chapter 4 Entrepreneurship
Creative Business Practices (p. 81)
HBO Encouraging Employees to Mentor
There are a number of nationally recognized mentorship programs, including the
"I Have a Dream" Foundation at www.ihad.org.
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Chapter 5 Developing an Individual Career Plan
Creative Business practices (p. 95)
Wal-Mart Recruiting Students for Management
Wal-Mart Stores recruits college students for its management training program.
For more information about careers with Wal-Mart, visit the company's Web site
at www.walmart.com.
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Chapter 6 Finding and Applying for a Job
Creative Business Practices (p. 121)
CVS Employing Older Workers
For more information about CVS and other companies' commitments to employing older
workers, visit the Web site of the National Council on Aging at www.ncoa.org.
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Chapter 7 Interviewing
Creative Business Practices (p. 141)
Macy's Focusing on Employee Retention
Macy's maintains a retention program to help keep good employees at its stores.
For more information about Macy's, visit the company's Web site at www.macys.com.
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Chapter 8 Beginning a New Job
Creative Business Practices (p. 159)
Walt Disney World Strong Corporate Culture
Part of the enduring success of Walt Disney World is a strong corporate culture
that dictates how "cast members" act in the park. For more information about careers
at Walt Disney World and other parts of the Walt Disney Company, visit disney.go.com/corporate.
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Chapter 9 Workplace Ethics
Creative Business Practices (p. 178)
Ben & Jerry's Commitment to Our Planet
Ben & Jerry's is well known for its donations to nonprofit organizations, especially
environmental organizations. To learn more about Ben & Jerry's commitment to the
planet, visit the company's Web site at www.benjerry.com.
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Chapter 10 Developing a Positive Attitude
Creative Business Practices (p. 204)
Mary Kay Cosmetics Recognition and Rewards
Mary Kay's world-renowned employee recognition program includes Cadillacs for
top salespeople. To learn more about Mary Kay Cosmetics and its recognition program,
visit the company's Web site at www.marykay.com.
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Chapter 11 Workplace Health and Safety
Creative Business Practices (p. 227)
Northwestern Mutual Life Insurance Company Encouraging
Healthy Employees
Northwestern Mutual provides wellness programs to provide for the health of its
employees. For more information about Northwestern Mutual Life Insurance Company,
visit the company's Web site at www.northwesternmutual.com.
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Chapter 12 Workplace Legal Matters
Creative Business Practices (p. 237)
Atlanta Braves Players Trained in Diversity
To help players understand each other, the Atlanta Braves provides diversity training
for all players. For more information about the Atlanta Braves, visit the team's
Web site at http://atlanta.braves.mlb.com.
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Chapter 13 Interpersonal Relationships at Work
Creative Business Practices (p. 263)
First USA Bank Career Management
First USA provides career development services to help employees manage their
careers. For more information about First USA's programs, visit the company's
Web site at http://cardmemberservices.firstusa.com.
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Chapter 14 Teamwork and Leadership
Creative Business Practices (p. 281)
U.S. Postal Service Using Mediators to Resolve Conflicts
The use of professional mediators has helped the U.S. Postal Service to resolve
conflicts in the workplace. For more information about the U.S. Postal Service,
visit its Web site at www.usps.gov.
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Chapter 15 Professional Communication Skills
Creative Business Practices (p. 309)
American Airlines Getting Staff Online
American Airlines is helping employees buy home computers and Internet access.
To learn more about this and other programs at American Airlines, visit the company's
Web site at www.aa.com.
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Chapter 16 Thinking Skills on the Job
Creative Business Practices (p. 318)
L.L. Bean Total Quality Management
To meet customers' needs, L.L. Bean created a total quality management program.
To learn more about L.L. Bean's commitment to customer satisfaction, visit the
company's Web site at www.llbean.com.
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Chapter 17 Technology in the Workplace
Creative Business Practices (p. 347)
Krispy Kreme Doughnut Corporation E-Training
At Krispy Kreme Doughnuts, managers are able to train online through the company's
e-training program. To learn more about Krispy Kreme Doughnuts, visit the company's
Web site at www.krispykreme.com.
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Chapter 18 Time and Information Management
Creative Business Practices (p. 369)
Ernst & Young Flexible Work Arrangements
Ernst & Young employees can create their own work schedules to meet their personal
needs. To learn more about Ernst & Young, visit the company's Web site at www.ey.com.
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Chapter 19 Economics and the Consumer
Creative Business Practices (p. 385)
Popeyes Chicken & Biscuits Operating Overseas Restaurants
From the U.S.
Wherever Popeyes restaurants are located, the managers handle operations from
corporate headquarters in Atlanta, Georgia. To learn more about the way Popeyes
Chicken & Biscuits does business, visit the company's Web site at www.popeyes.com.
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Chapter 20 Managing Your Money
Creative Business Practices (p. 404)
General Motors Offering Online Education
GM offers Internet-based learning for its employees, particularly managers. For
more information on General Motors and its employee programs, visit the company's
Web site at www.gm.com.
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Chapter 21 Banking and Credit
Creative Business Practices (p. 426)
United Auto Workers Providing Employee Assistance Programs
Employee assistance programs provided by the UAW help workers cope with personal
or work-related problems. For more information about the UAW and what it does
for workers, visit the union's Web site at www.uaw.com.
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Chapter 22 Buying Insurance
Creative Business Practices (p. 451)
Sylvan Learning Systems, Inc. Offering Online Benefits
Sylvan employees have 24-hour access to their benefits information through the
Internet. To learn more about Sylvan Learning Systems, visit the company's Web
site at www.educate.com.
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Chapter 23 Taxes and Social Security
Creative Business Practices (p. 463)
Chick-Fil-A Never on a Sunday
The nation's second-largest chicken restaurant is never open on Sunday. To learn
more about Chick-Fil-A and its guiding principles, visit the company's Web site
at www.chick-fil-a.com.
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Chapter 24 Adapting to Change
Creative Business Practices (p. 487)
Red Hat, Inc. Web-Based Performance Reviews
Employees at Red Hat get their employee performance appraisals on computer. To
learn more about Red Hat, visit the company's Web site at www.redhat.com.
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Chapter 25 Balancing Work and Personal Life
Creative Business Practices (p. 517)
Johnson & Johnson Helping Balance Work and Family
Johnson & Johnson offers a wide array of benefits to help employees balance work
and family commitments. To learn more about Johnson & Johnson's "Balancing
Work and Family" program, visit the company's Web site at www.jnj.com.
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