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Glencoe Marketing Series: Sports and Entertainment Marketing
© 2005
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Lois Farese, Gordon Nicholson, David A. Grossman, and Paul Wardinski
0-07-861401-5 |
The new Glencoe Marketing Series: Sports and Entertainment Marketing examines marketing of sports and sports entertainment as well as the world of entertainment marketing. Developed to meet state standards and objectives, the Glencoe Marketing Series books have been developed for secondary students taking Marketing II courses. Designed as stand-alone, semester-length texts, books in the Glencoe Marketing Series also function as supplemental texts for Marketing I courses that may use Marketing Essentials.
Features:- Power Read. Feature box at the beginning of each chapter that lists 4 reading strategies to help students get the most out of the text. These reading strategies are then implemented throughout each chapter with questions at point of use to cue students.
- Case Study
- Real-World Scenario begins each chapter, with Part 2 continued in the middle of the chapter; each part concludes with 2 critical thinking questions.
- World Market. International marketing feature emphasizes the global nature of marketing related to the specific marketing area; concludes with a critical thinking question.
- Hot Property. Profile of a successful and/or creative business (large or small); concludes with 2 critical thinking questions.
- Profiles in Marketing profiles a successful or noteworthy individual working in a marketing-related career. A sidebar Career Data box outlines education/skills/career outlook/career path. A critical thinking question follows.
- The Electronic Channel focuses on how sports and entertainment marketing utilizes the Internet and Web site resources, and concludes with exercise directing students to the Web site.
- Game Point. Brief interesting facts on sports and entertainment marketing.
- Ethical Practices focuses on current legal, ethical, community service, and character education issues and practices applied to the specific marketing area.
- Tech Notes focus on use of the wide range of technology applied to the marketing area, and concludes with an exercise directing students to the Web site.
- Math Check. Brief math exercise tied to specific text at point of use.
- DECA Prep. Role-play activity to prepare students for DECA events.
- BusinessWeek News. Unit-related BusinessWeek article excerpt with Creative Journal writing activity.
- The Virtuality Store. Unit Lab assignment that provides real-world activity.
Table of Contents
Unit 1
Unit 2
Unit 3
Unit 4
Unit 5 |
Marketing & Sports and Entertainment
Chapter 1 World of Marketing
Chapter 2 Sports and Entertainment: Connections and
Contrasts (similar/different)
Sports Entertainment Marketing
Chapter 3 What Is the Sports Entertainment Market?
Chapter 4 Sports Products and Services
Sports Entertainment Marketing Mix (4Ps)
Chapter 5 Product and Price Decisions
Chapter 6 Market Research and Outlets
Chapter 7 Sponsorship and Licensing
Chapter 8 Sports Entertainment Promotion
Chapter 9 Sports Marketing Plans and Careers
Marketing Entertainment
Chapter 10 What Is the Entertainment Market?
Chapter 11 Organizations, Products, and Services
Entertainment Marketing Mix
Chapter 12 Product and Price Decisions
Chapter 13 Entertainment Market Research and Outlets
Chapter 14 Images and Licensing
Chapter 15 Entertainment Promotion
Chapter 16 Entertainment Marketing Plans and Careers |
Components:
Student Edition
Teacher Resource Guide
PowerPoint Presentations CD ROM
ExamView Test Generator CD ROM |
0-07-861401-5
0-07-861403-1
0-07-861576-3
0-07-865801-2 | |
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