Glencoe Secondary Catalog: Business Administration

		Multimedia Yearbooks: An Entrepreneurial Marketing Simulation © 1997
		Student Text 0-02-640621-7 Teacher Resource Binder w/Three Template Diskettes° (Lotus, IBM - ClarisWorks, Mac - Microsoft Works, IBM and Mac) 0-02-640622-5
Put your students at the helm of their own business with Multimedia Yearbooks: An Entrepreneurial Marketing Simulation. Developed in conjunction with the Marketing Education Resource Center, this simulation puts students in the ownership role of a company and requires them to make the day-to-day operating decisions that will result in a profit or loss for their business. The 15- to 20-hour program can be completed manually or using computers. No multimedia equipment is required!

Features

Built-in crisis (decision-making) points require students to make decisions about ways to handle problems or to adjust their marketing or financial plans.
The program requires students to make decisions on startup costs, marketing and promotions, pricing, packaging, and more.
Students are evaluated on whether their decisions result in a profit or loss for the business.
The program can be used by individuals or student teams.
It can be completed manually or using computers. No multimedia equipment is required.
Template disks for IBM and Macintosh are included in the Teacher's Resource Binder.
- Lotus (IBM)
- ClarisWorks (Macintosh)
- Microsoft Works (IBM and Macintosh)

°Site license

	Accounting
	Record Keeping
	Communications
	Business Law
	Business Mathematics
	Introduction to Business
	Entrepreneurship
	Marketing
	Business Management
	Business and Personal Finance

	Accounting
	Glencoe Accounting: Real World Applications & Connections, First Year Course © 2004		Accounting Fundamentals © 2002

	Glencoe Accounting: Real World Applications & Connections, Advanced Course © 2004		Payroll Records and Procedures © 2001
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	Record Keeping
	Financial Management and Recordkeeping © 1994
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	Communications
	Digital Communication Tools © 2006		Business English and Communication © 1994

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	Business Law
	Understanding Business and Personal Law © 2006
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	Business Mathematics
	Mathematics With Business Applications, Fifth Edition © 2004
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	Introduction to Business
	Introduction to Business © 2006
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	Entrepreneurship
	Entrepreneurship and Small Business Management © 2006
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	Marketing
	Glencoe Marketing Series: Sports and Entertainment Marketing © 2005		Glencoe Marketing Series: Retailing © 2005

	Glencoe Marketing Series: Hospitality & Tourism © 2006		Marketing Essentials © 2006

	Glencoe Marketing Series: Fashion Marketing © 2006		Multimedia Yearbooks: An Entrepreneurial Marketing Simulation © 1997

	E-Commerce © 2006		Impact!, Inc. Sports and Entertainment Marketing Simulation
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	Business Management
	Business Management: Real-World Connections and Applications © 2001
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	Business and Personal Finance
	Business and Personal Finance, Second Edition © 2005		Personal Finance © 2006

	Kids' Kits © 2005
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