Glencoe Marketing Series, Sports & Entertianment Marketing
Glencoe Marketing Series, Sports & Entertianment Marketing Glencoe Online
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Chapter Objectives

Chapter 1—World of Marketing
  • Define marketing.
  • Explain the marketing concept.
  • Define demographics.
  • Explain the marketing mix.
  • Explain economics and free enterprise.
  • Identify intellectual property rights.
  • Explain the different types of business ownership.
  • Explain the economic impact of sports and entertainment.
Chapter 2—Sports and Entertainment: Connections and Contrasts
  • Discuss the history of sports and entertainment.
  • Discuss the impact of sports and entertainment history on today's markets.
  • Explain how sports and entertainment marketers use tools to sell their products.
  • Explain risks and risk management of sports and entertainment events.
  • Identify differences between marketing sports and entertainment products.
Chapter 3—The Sports Market
  • Define sports marketing.
  • Identify the different categories of sports.
  • Differentiate between amateur sports and professional sports.
  • Discuss the significance of international sports.
  • Explain the significance of women's sports.
Chapter 4—Sports Products
  • Define the sports consumer.
  • Explain market segmentation.
  • Identify sports products.
  • Explain the differences between sports goods and services.
  • Differentiate between the product line and product mix.
  • Explain the economic impact of sports marketing.
Chapter 5—Product and Price Decisions: Sports
  • Differentiate between a product item and product line.
  • Classify products as consumer goods or business goods.
  • Explain the seven steps in developing a new product.
  • Identify the stages in a product's life cycle.
  • Define price and the role it plays in determining profit.
  • Describe the factors that affect pricing decisions.
  • Identify pricing strategies.
Chapter 6—Sports Market Research and Outlets
  • Define market research.
  • Explain how businesses use market research.
  • Identify the steps used in the research process.
  • Explain how businesses make the place decision as part of the marketing mix.
  • Discuss direct and indirect channels of distribution.
Chapter 7—Branding and Licensing
  • Explain the concept of branding and brand equity.
  • Discuss the types of brands.
  • Describe how to develop an effective brand name.
  • Discuss product licensing and how licensed goods are merchandised.
  • Explain the importance of sponsorships and endorsements.
  • Discuss how companies choose sports endorsers for their products.
Chapter 8—Sports Promotion
  • Define event marketing.
  • Explain promotion and the promotional mix in sports marketing.
  • Identify the roles of advertising and sales promotion in sports marketing.
  • Describe the use of technology in promotion.
  • Identify the roles of public relations and personal selling in sports marketing.
  • Explain the types and steps of selling.
Chapter 9—Sports Marketing Plans and Careers
  • Explain the purpose and function of a marketing plan.
  • Identify each element found in a marketing plan.
  • Discuss the diversity of career and employment opportunities in sports marketing.
  • Identify different career and employment opportunities in sports marketing.
Chapter 10—The Entertainment Market
  • Define entertainment marketing.
  • Identify different types of entertainment media.
  • Explain the economics of entertainment marketing.
  • Discuss the global impact of entertainment marketing.
  • Explain types of businesses and ownership in the entertainment industry.
  • Identify forms of entertainment marketed to consumers.
Chapter 11—Entertainment Products and Marketing
  • Identify types of entertainment products.
  • Define evergreen products.
  • Describe location-based entertainment (LBE).
  • Explain the significance of impulse spending.
  • Explain why marketing is involved in entertainment product development.
  • Discuss the difference between primary and secondary markets.
  • Explain the important of programming.
Chapter 12—Product and Price Decisions: Entertainment
  • Explain entertainment brand identity, brand marks, and trademarks.
  • Identify brand strategies used by entertainment companies.
  • Explain how celebrities are brands.
  • Define gross profit and net profit.
  • Identify different pricing goals.
  • Identify factors that determine CD and concert ticket prices.
Chapter 13—Entertainment Market Research and Outlets
  • Explain how market research is used to identify target markets.
  • Discuss how demographics are used in entertainment marketing.
  • Explain the use of primary and secondary data.
  • Explain the difference between qualitative and quantitative research.
  • Identify methods of conducting entertainment market research.
  • Identify criteria for selecting outlets and venues.
Chapter 14—Images and Licensing
  • Define the term image.
  • Describe the role of merchandising in entertainment marketing.
  • Discuss how the United States government controls endorsements.
  • Describe the role of sponsorship in entertainment marketing.
  • Explain the importance of entertainment product licensing.
  • Explain aspects of royalties.
Chapter 15—Entertainment Promotion
  • Explain the promotional mix in entertainment marketing.
  • Identify the role of advertising in entertainment promotion.
  • Discuss the importance of public relations in entertainment marketing.
  • Explain personal selling and promotions in entertainment marketing.
  • Compare media and non-media advertisements.
  • Describe how other promotional methods are used in entertainment marketing.
  • Explain the importance of reaching diverse markets.
Chapter 16—Entertainment Marketing Plans and Careers
  • Explain an entertainment marketing plan.
  • Describe a business plan.
  • Explain a promotional plan.
  • Describe educational preparation for a career in marketing.
  • Identify career areas in entertainment marketing.

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Glencoe Marketing Series, Sports & Entertainment Marketing