eFlashcards

Chapter 1: World of Marketing

Chapter 2: Sports and Entertainment: Connections and Contrasts

Chapter 3: The Sports Market

Chapter 4: Sports Products

Chapter 5: Product and Price Decisions: Sports

Chapter 6: Sports Market Research and Outlets

Chapter 7: Branding and Licensing

Chapter 8: Sports Promotion

Chapter 9: Sports Marketing Plans and Careers

Chapter 10: The Entertainment Market

Chapter 11: Entertainment Products and Marketing

Chapter 12: Products and Price Decision: Entertainment

Chapter 13: Entertainment Market Research and Outlets

Chapter 14: Images and Licensing

Chapter 15: Entertainment Promotion

Chapter 16: Entertainment Marketing Plans and Careers