Glencoe Marketing Series, Sports & Entertianment Marketing
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Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16

CHAPTER 1

Tech Notes
Staples Center Arena

The Electronic Channel
Internet Marketing

Internet Activity
MGM

Page 11
Nike

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CHAPTER 2

Tech Notes
American Fantasy Sports
Fantasy Sports Marketing


The Electronic Channel
Tiger Woods

Internet Activity
Clio Awards

Back to Top


CHAPTER 3

Tech Notes
MLB.com
NASCAR


The Electronic Channel
ESPN

Internet Activity
NCAA

Back to Top


CHAPTER 4

Tech Notes
The Golf Channel
The State


The Electronic Channel
WNBA

Internet Activity
Olympic Movement

Back to Top


CHAPTER 5

Tech Notes
BusinessWeek

The Electronic Channel
eBay

Internet Activity
www.gssiweb.com

Back to Top


CHAPTER 6

Tech Notes
BusinessWeek

The Electronic Channel
Ticketmaster
TicketWeb


Internet Activity
American Sports Data, Inc.

Back to Top


CHAPTER 7

Tech Notes
BusinessWeek
Fortune

The Electronic Channel
NASCAR

Internet Activity
NCAA

Page 151
NFL

Page 163
Brand Names Education Foundation

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CHAPTER 8

Tech Notes
SIRIUS

The Electronic Channel
MLB.com

Internet Activity
Sports Illustrated

Page 174
Celebriducks

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CHAPTER 9

Tech Notes
Jobs in Sports
WetFeet [Keyword: sports]

The Electronic Channel
Sports Illustrated
Sandbox Plus

Internet Activity
SFX Sports Group

Page 193
Latino Sports Marketing

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CHAPTER 10

Tech Notes
Cheyenne Mountain Zoo
Smithsonian National Zoological Park

The Electronic Channel
Live365


Internet Activity
Sony

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CHAPTER 11

Tech Notes
KioskCom
KioskCom


The Electronic Channel
eBay


Internet Activity
Loews Cineplex

Back to Top


CHAPTER 12

Tech Notes
Time Warner Cable
Adelphia Cable


The Electronic Channel
The Lord of the Rings
Disney Online


Internet Activity
Billboard

Back to Top


CHAPTER 13

Tech Notes
eMEDIALIVE


The Electronic Channel
ALS International


Internet Activity
Hollywood.com

Back to Top


CHAPTER 14

Tech Notes
The Blair Witch Project
Indignant Online


The Electronic Channel
Entertainment


Internet Activity
Starbuzz


Page 325
Cartoonbank

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CHAPTER 15

Tech Notes
Live Events
help is at hand


The Electronic Channel
CBS
NBC
ABC

Internet Activity
AdAge.com

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CHAPTER 16

Tech Notes
The History Channel
Discovery Channel


The Electronic Channel

Entertainment Careers


Internet Activity

eSales

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Glencoe Marketing Series, Sports & Entertainment Marketing