Chapter 3: Business Organizations
"The Better Business Bureau"
Introduction
Students have learned that nonprofit organizations are not
just limited to co-ops and civic groups. Many other groups
also organize to promote the interests of their members. For
example, the Better Business Bureau (BBB) helps protect the
consumer. The BBB is a nonprofit organization sponsored by
local businesses to provide general information on companies.
It maintains records on consumer inquiries and complaints
and sometimes offers various consumer education programs.
Lesson Description
Students will use information from the Better Business Bureau
Web site to find out more about the purpose of this consumer
advocacy group.
Previous Knowledge Expected
Students should be familiar with the following terms:
consumer: person who uses goods and services to satisfy
wants and needs
nonprofit organization: economic institution that operates
like a business but does not seek financial gain; schools,
churches, community service organizations
Applied
Content Standards (from the National Council on Economic Education)
Standard 1: Productive resources are limited. Therefore,
people cannot have all the goods and services they want; as
a result, they must choose some things and give up others.
Standard 10: Institutions evolve in market economies
to help individuals and groups accomplish their goals. Banks,
labor unions, corporations, legal systems, and not-for-profit
organizations are examples of important institutions. A different
kind of institution, clearly defined and well-enforced property
rights, is essential to a market economy.
Instructional
Objectives
1. Students will find detailed information about a nonprofit
organization.
2. Students will identify the organization's mission statement.
3. Students will list the type of information that is provided
in a Better Business Bureau business report.
4. Students will identify ways in which the Better Business
Bureau can help them as consumers.
Student
Web Activity Answers
1. Student answers will vary. Answers may include: promoting
ethical relationships between businesses and consumers; holding
businesses accountable for high standards of advertising;
providing consumers with information to avoid scams and pitfalls
in the marketplace.
2. The BBB report will include general information about the
company--for example, how long the company has been in business
and known to the BBB. Also, the report will include a complaint
history of the company as well as any other pertinent information
related to government actions and BBB investigations of the
company.
3. The BBB can help resolve buyer/seller disputes through
conciliation, mediation, or arbitration.
4. Student answers may vary. Answers might include: by providing
business reports, charity reports, dispute resolution, consumer
information clearinghouse, business ethics promotion, and
fighting fraud.
Extending
the Lesson
Encourage students to use the search feature on the Better
Business Bureau home page to find ratings of particular consumer
products.
Have students examine the BBB's "Business Report Database"
or the "Alerts & News" component. What information is available
pertaining to local businesses?
Invite someone from your local Better Business Bureau to speak
with the class.
Student Web Activity
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