Chapter 11: Marketing and Distribution "Catching Customers in the Web" Introduction      With revenues in the billions of dollars, Internet advertising has become an important and lucrative marketing and selling channel for direct marketers. In a relatively short time, Web marketing has surpassed outdoor advertising in yearly revenues, and it promises to have sustained growth in the coming years as traditional advertisers' marketing dollars migrate to this medium. To find out more about marketing on the Internet, go to the Web Marketing Info Center Web site. Destination Title: Web Marketing Info Center Note: Clicking on the link above will launch a new browser window. Need help using your browser for this activity? Click here for tips. Directions Start at the Web Marketing Info Center Web site. Read through the site, taking notes as you go. You may click on any of the topics in this site, such as those under the Paid Advertising heading, to complete your research. Using the information you gathered from this site, answer the following questions. 1. What are the forms of direct marketing that are available on the Internet? 2. In advertising, what advantages does Web marketing have over traditional marketing media such as direct mail advertising or newsprint advertising? 3. For a retail operation, what are the advantages of selling goods directly over the Internet? 4.  What assistance is available to the business that wants to establish a Web presence? 5. Using your research, create a pamphlet for marketing professionals to distribute over the Internet. Include information that describes the types of promotion available on the Web and its advantages for advertisers.