Chapter 18: Trading With Other Nations
"A Thirst for Trade"
Introduction
Thomas First and Thomas Scott
were fresh out of college when they started pedaling their
blender-made juice drinks off their 19-foot motorboat in Nantucket
Harbor. Nantucket Nectars had a modest income of $2,000 its
first summer, but within a few years, their small operation
grew to a $30 million company. To grow their business, First
and Scott had to pursue trade with other nations. They now
sell their 28 varieties in North America, Europe, Asia, and
South and Central America. Assume you are the owner of a U.S.
company that makes blended juice beverages. You are considering
expanding your market beyond its domestic borders, so you
decide to research potential markets on the Internet.
Destination Title: International
Trade Administration
Note: Clicking on the link above will launch a new browser
window.
Need help using your browser for this activity? Click
here for tips.
Directions
Start at the International Trade Administration Web site.
- Click on the "Trade Information Center"
topic at the top of the screen.
- Click on the "Industry Information"
topic.
- Scroll down to "Consumer Goods" and
click on it.
- Choose "Beverages" from the Industries
box at the left and click on it.
- Select a link from the left column,
showing current exports of beverages to foreign countries.
- Browse through the links to other beverages,
taking notes as you go.
Read through the information, and then
answer the following questions.
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