Chapter 7: Demand
and Supply The importance
of understanding demand and supply in economics could be compared
to the importance of understanding addition and subtraction
in math. Learning how demand and supply affect prices is fundamental
to understanding how markets work.
Law of Demand and Supply
In this chapter you will read about the law of demand and
the law of supply—laws that make logical sense in the same
way that the law of gravity assures that you won't fly into
space as the earth revolves. The law of demand basically states
two things: (1) if the price of a product goes down, more
of it will be purchased; and (2) if the price of a product
goes up, less of it will be purchased. The law of supply also
basically states two things: (1) if the price of a product
goes up, suppliers will want to offer more of it for sale;
and (2) if the price of a product goes down, suppliers will
offer less of it for sale.
Shortages and Surpluses
We all follow these laws. When there is a shortage of something,
buyers are willing to pay more for it. And we could reasonably
expect that such a shortage and higher prices would cause
producers to enter the market. In a similar fashion, when
there is a surplus of something, suppliers must lower the
price to get rid of their product. This chapter will explain
how and why demand and supply work the way they do.
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