Chapter 9: Competition and Monopolies
"A Mighty Mouse"
Introduction
When Walt Disney formed his
company in the 1920s, he was hoping to sell cartoons and comic
strips to magazines. He even dabbled in animation during a
time when no one else could see its appeal. It is doubtful,
however, that even the dreamer in Disney could envision that
his company would grow into a multi-billion dollar conglomerate,
with worldwide interests in virtually every aspect of communications.
To understand the structure of a conglomerate such as the
Walt Disney Company, a consumer can read the corporation's
annual report. Typically, the report includes financial data
and a message to stockholders reviewing the past year and
looking forward to the next. Go to the Internet to read the
latest annual report of The Walt Disney Company to see first-hand
the inner workings of a huge conglomerate.
Destination Title: The
Walt Disney Company: About Disney
Note: Clicking on the link above will launch a new browser
window.
Need help using your browser for this activity? Click
here for tips.
Directions
Start at the Disney Online Web site.
- Under "Investor Information,"
click on Disney Investor Relations.
- Under "Financials," click
on Annual Reports.
- Click on the latest annual report available.
Using the information you gathered
from this site, answer the following questions.
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