Chapter 18: Trading With Other Nations
"A Thirst for Trade"
Introduction
Thomas First and Thomas Scott
were fresh out of college when they started pedaling their blender-made
juice drinks off their 19-foot motorboat in Nantucket Harbor.
Nantucket Nectars had a modest income of $2,000 its first summer,
but within a few years, their small operation grew to a $30
million company. To grow their business, First and Scott had
to pursue trade with other nations. They now sell their 28 varieties
in North America, Europe, Asia, and South and Central America.
Assume you are the owner of a U.S. company that makes blended
juice beverages. You are considering expanding your market beyond
its domestic borders, so you decide to research potential markets
on the Internet.
Destination Title: International
Trade Administration
Note: Clicking on the link above will launch a new browser window.
Need help using your browser for this activity? Click
here for tips.
Directions
Start at the International Trade Administration Web site.
- Click on the "Trade Information Center" topic at the top
of the screen.
- Click on the "Industry Information" topic.
- Scroll down to "Consumer Goods" and click on it.
- Choose "Beverages" from the Industries box at the left and click on it.
- Select a link from the left column, showing current exports of beverages to foreign countries.
- Browse through the links to other beverages, taking notes as you go.
Read through the information, and then answer the following
questions.
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