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Chapter Overviews
Chapter 19: Group Interaction
"Cult Conformity"

Introduction
Students have read about how conformity, obedience, deindividuation, and leadership play important roles in group behavior. In this exercise students will analyze how cults exploit these factors to promote the personal interests of the leader.

Lesson Description
Students will use information from the Working Psychology Web site to learn about the methods and dynamics of cults. Students will read the definition of cults, review a comparison of healthy groups and cults, and read about the style of leadership within cults. They will also read about how their human biases can make them more vulnerable to being targets of cults. Students will then answer four questions and apply this information by completing a chart comparing the characteristics of cults with those of healthy groups.

Instructional Objectives
1. Students will be able to analyze the characteristics of cults and explain why a cult's dynamics are unhealthy for its members.
2. Students will be able to apply this knowledge to complete a chart comparing the characteristics of a cult to those of a healthy group.

Student Web Activity Answers
1. Anyone can be a target for cult membership, but for lonely, depressed, or shy people, cults provide solutions to their social troubles. Using structure, authority, and close social contacts, cults take away a person's former identity and require that the individual conform to the cult's lifestyle. New members may be required to conform their living quarters, their clothing, their beliefs, their interests, their values, and even their diets. Individuality is suppressed, and conformity is mandated.
2. Cult leaders obtain obedience through many methods, but one discussed in this site involves the hot-seat technique. In this method, the leader of the cult uses humiliation to promote low self-esteem among cult members. Members are regularly exposed to defeating humiliations. The leader is then in a position of control, either granting or denying approval and demanding obedience.
3. Cult leaders enforce overbearing authoritarian control. The leader makes all decisions, and no other group member is allowed to engage in decision-making activities.
4. The purpose of a destructive cult is always to further the personal interests of its leader.
5. Students' charts will vary, but should look similar to the one shown below.

 
Cults
Healthy Groups
Purpose
to further interests of leader
to improve lives of its members
Recruitment uses deception nothing unethical
Commitment
complete personal sacrifice
individual free to choose
Decision Making
authoritarian
best is democratic
Leader
requires obedient behavior
Complete control
usually more broad-based structure
Leadership responsibilities can be shared

 

Student Web Activity